The 323 Podcast

Scott Willingham spent more than 20 years leading in sales organizations, running training programs for 500-person teams, and navigating the faith questions that come with corporate success, before stepping out to found Wake Effect, his Las Cruces-based consulting firm. He is one of a handful of ASLAN certified partners in the country and the only one who also partners with Predictive Index, bringing a rare combination of behavioral science and sales methodology to the leaders and teams he serves.
 
Scott and Tiffany talk about the spiritual discipline of dependence, what the Gallup data actually tells us about the American workforce, and why understanding how your people are wired is one of the most strategic investments a leader can make. He also shares the story behind the name Wake Effect, and why every leader should be asking what kind of wake they are leaving behind them.
 
Connect with Scott on LinkedIn at linkedin.com/in/scott-willingham or visit his website at wakeeffect.co.
 
Listen to more episodes at 323podcast.com.
The 323 Podcast is Sponsored by C12 Borderplex.
 
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.
 
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/c12borderplex

Jonathan Lopez is a founding partner at Truvize Financial, an El Paso-based advisory firm he built alongside Drew Harris. He and Drew are known for meeting clients where they are, not just with numbers and strategies, but with honest conversations about why money matters and what it is ultimately for.
 
In this return visit to the 323 Podcast, Jonathan talks through the psychology of money, the danger of purely reactive financial management, and how business owners can become intentional stewards of what God has placed in their hands. He shares a powerful two-question exercise he uses with every new client to reveal their true financial motivations, unpacks what 'enough' actually looks like when you define it on your own terms, and connects the dots between proactive tax planning and the freedom to be generous with your employees, your community, and beyond.
 
If you have ever felt like your finances were running you instead of the other way around, this conversation is worth your full attention.
 
Connect with Jonathan and the Truvize team at https://www.truvize.com
 
Listen to more episodes at https://323podcast.com
 
The 323 Podcast is Sponsored by C12 Borderplex.
 
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com
 
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Joe Loya is back on the 323 Podcast. A Navy veteran, entrepreneur, and 11-year sobriety milestone holder, Joe is the founder of Breaking the Curse LLC in Las Cruces — and one of the most openly bold voices for his faith you will find in the Borderplex.
In this conversation, Joe and Tiffany pick up where they left off, talking about what it means to steward a spiritual gift of connection, how to set healthy boundaries when everyone needs something from you, and why investing in your communication skills is an act of obedience. Joe also shares how Toastmasters helped him move from knowing he was called to be vocal to actually showing up that way in front of people.
Connect with Joe at https://www.breakingthecursellc.com or find him on Facebook, Instagram, and LinkedIn at @joe.rudy.loya.
Listen to more episodes at https://323podcast.com
The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplexFacebook: https://www.facebook.com/C12Borderplex

Marcus Juarez and Madison Arrieta are the engaged co-founders of Blessed Beans Coffee Co., a faith-driven mobile coffee trailer based in El Paso. They launched in the fall of 2025 with a simple mission — grounded in faith, brewed with love — and rooted their business in Psalm 34:8. 
In this conversation, we talk about what it actually looks like to start a business with faith at the center from day one: the hard early days of failing inspections and broken water pumps, the discipline of making everything from scratch, how they handle running a business together while one of them works full-time, and the unexpected moments of ministry happening right there at the trailer window. If you've ever wondered what it looks like for a young entrepreneur to treat their business as an act of worship, this one's for you.
Connect with Marcus and Madison at https://www.instagram.com/blessedbeanscoffeeco/https://www.tiktok.com/@blessedbeanscoffee
https://www.facebook.com/p/Blessed-Beans-Coffee-Co-61578077246748/
Listen to more episodes at https://323podcast.com
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Cynthia D. Horton is the founder of Shift to Grow, a leadership development firm based in El Paso, and a woman whose faith shows up in everything she does, from her work with nonprofits and corporations to fostering over 50 kids and helping bring a 10,000-piece international art collection to the Borderplex. In this conversation, Cynthia talks about what it actually looks like to work as unto the Lord, why she believes leadership is a privilege, and how God has connected her to people and opportunities she never could have planned. She also shares the story behind the El Paso International Museum of Art's Window to the World collection, and why a border city like ours is exactly the right home for it. Connect with Cynthia at shifttogrow.com or on LinkedIn, and learn more about the museum at internationalmuseumofart.org
Listen to more episodes at 323podcast.com
The 323 Podcast is Sponsored by:
C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Abraham Abner, co-founder of Artifex Leather, joins the 323 Podcast to share how a family business in precious metals led to building a growing exotic leather brand from the ground up. What started with watch straps on eBay has grown into a handcrafted business producing alligator, ostrich, and python belts right in El Paso.
In this episode, Abraham talks about working alongside family, building trust online, and creating a brand that values people over products. He also shares his personal journey back to faith, what it means to lead with intention, and how integrating faith into business shapes the way he serves his team, customers, and community.
This conversation explores entrepreneurship, identity, and honoring God through both craftsmanship and leadership.
Connect with Artifex Leather:Website: ArtifexLeather.comInstagram: @artifexleather

A car accident at 12 years old changed the direction of Monica Garza’s life in a way she didn’t fully understand at the time. Years later, that moment would lead her to a calling rooted in healing, faith, and service.
In this episode, Monica shares how she walked away from her path, only to feel God call her back, right in the middle of the pandemic. When everything said “wait,” she moved forward and built 180 Massage Therapy from the ground up.
This conversation explores what real healing looks like beyond the physical, how faith shapes leadership, and why sometimes the most uncertain seasons are where God moves the clearest.
Connect with Monica:Website: www.180massagetherapy.comFacebook: 180 Massage TherapyInstagram: @180_massage_therapy

Erik Rayo, owner of Christian Outlets, shares how a season of profound loss and loneliness led him to faith in 2020, and set him on an unexpected path from aspiring neurosurgeon to Christian business owner and minister. Erik opens up about growing up without a father figure, losing his grandfather, and being on his own as a teenager when his mother was deported to Juarez. He talks about how God met him in that isolation, how a pastor's willingness to show up on a random weekday changed his life, and how his calling to be a "fisher of men" ultimately shaped his vision for Christian Outlets.
Erik shares how the store, both online and at its brick-and-mortar location in East El Paso, is more than a retail shop. It's a gathering place, a ministry hub, and a space where the Christian community can come together across church lines. He talks about partnering with local Christian makers and vendors, the challenges of navigating permits and business logistics, and why showing love even to difficult people has been one of his greatest tools in business.
Christian Outlets is located at 9640 Montwood Drive, Suite F300, El Paso, TX. You can find them on TikTok, Instagram, YouTube, and Facebook at @ChristianOutlets, or visit ChristianOutlets.com.
This episode is a beautiful reminder that for some of us, faith isn't just something we bring to work — it is the work.
 
 
 
 
 
 

Jackie (Jacqueline) Kille, founder and president of Rosewood Title, shares how a layoff became the catalyst for launching her own title company in a competitive, male-dominated industry. From funding challenges to last-minute provision, Jackie reflects on the lessons God taught her about humility, trust, and surrender. She also shares how she’s building a culture rooted in integrity, flexibility, and servant leadership while serving families across El Paso.
Rosewood Title is located at 2531 Montana Ave, El Paso, TX. To connect with Jackie or learn more, you can reach her at teamjackie@rosewoodtitle.com or visit Rosewood Title on Facebook:https://www.facebook.com/profile.php?id=61570572656991
This episode is a powerful reminder that when we let go of control and trust God fully, He is faithful in every season of business and life.

In this episode, Chris Pizarro, founder of Be Light Marketing, shares his journey from real estate to building a thriving marketing agency rooted in Matthew 5:16. He opens up about mental health, staying humble in an ego-driven industry, and leading as a young entrepreneur with conviction. A powerful conversation about faith, purpose, and building something that reflects Christ.