The 323 Podcast

Jonathan Lopez and Drew Harris, the team behind True Vise Financial, are back on The 323 Podcast to talk about a risk most business owners never see coming: building a company that quietly becomes their entire retirement plan.
They dig into why the average owner has 70 to 80 percent of their net worth tied up in a single business, why that concentration is riskier than most owners realize, and why only 20 to 30 percent of businesses listed for sale ever actually sell.
Jonathan and Drew share how they help clients separate personal wealth from business wealth, build real liquidity outside the company, and ask a question most advisers never bring up: what would the next leader do with this money?
It's a practical, honest conversation for any business owner who has never stopped to ask how much of their future is riding on one asset.
Learn more about Jonathan, Drew, and True Vise Financial at https://www.truvize.com
Listen to more episodes at https://www.323podcast.com The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex
 

Danny Nassar has spent more than 22 years helping El Paso families buy homes as a branch manager at Canopy Mortgage, and in a business built entirely on commission, he's never let a spreadsheet dictate how he treats people.
In this conversation, Danny talks about growing up in a Lebanese immigrant family that wove together Orthodox, Catholic, and Baptist traditions, and how that blended faith shaped a career built on turning down deals that aren't right for clients rather than chasing every transaction.
He shares how he processes the emotional weight of an industry where deals fall through as often as they close, what praying for provision instead of production has taught him, and how caring for aging and now grieving parents reshaped what he wants his work to make room for.
 
Connect with Danny at Canopy Mortgage by visiting https://www.vloanelpaso.com or https://www.texasusdaloan.com, or call him directly at 915-221-1580.
Listen to more episodes at https://www.323podcast.com
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex/
Facebook: https://www.facebook.com/C12Borderplex

Shelbi is the founder of Hope Lives Here, a faith-based community walking with chronically ill Christians through prayer, small groups, worship nights, and fellowship. 
After years running her own functional nutrition and strength coaching business, Shelbi was diagnosed with POTS, chronic fatigue, and post-viral syndrome, and the season that followed reshaped what she believed about productivity, presence, and God's economy. 
In this conversation, Shelbi returns to share how a handful of Instagram posts turned into a global community, why the church often reaches for platitudes instead of lament, and the four-part practice her community uses to sit honestly with God in suffering. 
She also lays out her vision for bringing Hope Lives Here into local churches, including courses and mentorship for congregations that want to walk with the chronically ill well. 
This is a good listen for any leader who wants to understand what presence actually requires, and why lament, not fixing, might be the most biblical response to suffering.
 
Connect with Shelbi and Hope Lives Here on Instagram at https://www.instagram.com/hope_liveshere/
 or partner with the ministry at https://hopelivesherefoundation.my.canva.site/ 
You can also visit https://www.hopeliveshere1513.com
Listen to more episodes at https://www.323podcast.com
 The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://c12borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex/
Facebook: https://www.facebook.com/C12Borderplex

Shelbi spent years building a career as a personal trainer and functional nutrition specialist, coaching clients through fat loss, strength, and hormone health, until her own body started failing her. Three and a half years into a mysterious, debilitating illness, she's built Hope Lives Here 1513, an online community that walks with chronically ill Christians through prayer, small groups, and honest lament.
In this conversation, Shelbi and Tiffany talk about what it means to trust God when your body says no, how chronic illness rewired her understanding of identity and rest, and why she now measures success by whether she abided with God that day rather than by what she produced.
Connect with Shelbi on Instagram at @hope_liveshere or visit hopeliveshere1513.com to learn more about Hope Lives Here.
Listen to more episodes at 323podcast.com
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Paulina Walters spent years building a thriving fractional COO practice, the kind of behind-the-scenes work that helps founders turn vision into reality. Then God called her somewhere she never expected: into a seat as a C12 chair in North Texas, walking Christian business owners through the same struggle she knew firsthand, the loneliness of leading.
 
In this conversation, Paulina, who grew up in El Paso, talks with Tiffany about the difference between success and peace, how discernment often comes through the people who know us best, and why the buffalo culture of C12, leaders running toward the storm together instead of facing it alone, changes everything for the owners she serves. She also shares how her family's balance wheel keeps kingdom work centered at home, not just at the office.
 
Connect with Paulina on Instagram at Kingdom CEO Coach or learn more about her C12 practice at joinc12northtexas.com.
Listen to more episodes at 323podcast.com.
The 323 Podcast is Sponsored by C12 Borderplex.
 
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Stephanie Archuleta is the founder of Maid Mi Dia, a woman-owned home cleaning company in El Paso with a team of more than 20 people and over 20,000 homes cleaned.
 
Her story didn't start with a business plan. It started with five years of prayer, a word from the Lord while washing dishes, and the courage to begin.
 
Stephanie shares what it looks like to build trust into the DNA of a company, from rigorous hiring and five-day training programs to a culture where honesty, accountability, and genuine care for employees are non-negotiable. She also talks about what sustained her through a difficult marriage, the lean early years, and the moments she almost gave up.
 
For anyone building something from nothing and wondering if God sees it, this conversation is for you.
 
Connect with Stephanie and Maid Mi Dia on Instagram or Facebook.
 
Listen to more episodes at 323podcast.com.
 
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Kelsy Chavez spent two decades in advertising and marketing, working with everything from small local businesses to brands like Walmart and Coca-Cola, before God called her to start a Substack called Fire in the Middle. In it, she writes about faith, family, and the way digital influence quietly shapes all of us, especially our kids.
 
Kelsy and Tiffany talk about discernment as a daily practice rather than a buzzword, the difference between using marketing with integrity and letting it use you, and the sermon line that finally pushed her to hit publish: stop waiting for your “when” and start taking your “win.”
 
They also dig into Kelsy’s El Paso roots, her family’s mission trips to Juárez, and what it looks like to teach discernment to children who are being marketed to every single day.
 
Connect with Kelsy on Fire in the Middle on Substack, on LinkedIn, or on Facebook.
Listen to more episodes at 323podcast.com
 
The 323 Podcast is Sponsored by C12 Borderplex.
 
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Roberto Garza Jr. spent 21 years serving in the U.S. Army, earning a Purple Heart through deployments in Bosnia, Iraq, and Afghanistan.
When he came home, the real battle was just beginning. Roberto walked through years of PTSD, depression, and suicidal ideation before God used something as simple as a faded highway sign to redirect his life.
 
Today he serves as Director of the El Paso Military Resiliency Center for the Warriors Journey, where the mission is straightforward: suicide prevention through connection. He also oversees the Warrior Java Cafe, a faith-guided coffee shop inside the Endeavors Health and Wellness Center where baristas are the first line of defense and every cup of coffee is a reason to start a conversation.
 
Roberto talks about what it took to find healing, what listening actually costs a leader, and why El Paso veterans now have a place where they can find mental, physical, and spiritual care all under one roof.
 
Learn more about the Warriors Journey and the El Paso Military Resiliency Center at twj.org, or visit them at 12135 Pebble Hills inside the Endeavors Health and Wellness Center. Veterans in crisis or anyone wanting to volunteer as a connector can call 213-895-4357.
 
Listen to more episodes at 323podcast.com.
 
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Ben Luna Jr. is a 19-year journeyman electrician, multi-business owner, and now a candidate for New Mexico State House District 53. He grew up watching problems go unfixed in his community and decided to do something about it.
In this conversation, Ben shares how a moment of financial trust, accepting a pay cut right after his daughter was born, became the first time he truly saw God provide. From that turning point, he's built businesses, produced campaign media for candidates across New Mexico, and stepped into the political arena himself. 
We talk about what it looks like to hear God's "yes, no, or not right now" as an entrepreneur, why becoming the media might be the most powerful thing a citizen can do right now, and what Ben is learning from knocking on doors in one of New Mexico's most underserved communities.
 
Connect with Ben and learn about his campaign at BenLunaForNM.com.
 
Find GloPro LLC on Facebook.
 
Listen to more episodes at 323podcast.com
 
The 323 Podcast is Sponsored by C12 Borderplex.
 
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com
LinkedIn: https://www.linkedin.com/company/c12-borderplex
Facebook: https://www.facebook.com/C12Borderplex

Scott Willingham is back. He is the founder and CEO of Wake Effect, a Las Cruces-based consulting firm specializing in sales training and talent optimization.
In this follow-up conversation, we went deep on ASLAN, the sales methodology Scott uses with his clients, and why he chose it. The core idea is simple and countercultural: selling is serving. We talked about what it actually takes to be other-centered in a sales context, why most salespeople default to self, and how the principles ASLAN teaches align with what Scripture already tells us about how to treat people.
If you have ever thought of sales as something you are not wired for, or if you have been in sales long enough to feel the tension between hitting your numbers and doing right by people, this conversation is for you.
Connect with Scott on LinkedIn or visit wakeeffect.co to learn more about his work with Aslan and the Predictive Index.
Listen to more episodes at 323podcast.com.
The 323 Podcast is Sponsored by C12 Borderplex.
Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.
LinkedIn: https://www.linkedin.com/company/c12-borderplex/
Facebook: https://www.facebook.com/C12Borderplex